The only way to truly fail is to stop trying

Failure Isn’t Final—Quitting Is

We often think of failure as missing the mark—losing money, getting rejected, or falling short of a goal. But what if the real failure isn’t in the fall, but in choosing not to get back up?

“The only way to truly fail is to stop trying.”
It’s a powerful reminder that setbacks are only permanent if you make them so.

Every Success Story Has a Backstory

Behind every successful investor, entrepreneur, or leader is a trail of missteps, mistakes, and moments of doubt. What sets them apart isn’t perfection. It’s persistence.
They kept showing up.
They learned.
They adjusted.
They tried again.

Real Estate, Business, and the Power of Persistence

In real estate investing—where Jim Fredo thrives—deals fall apart. Tenants leave. Renovations run over budget. But the investors who succeed aren’t the ones who avoid failure altogether—they’re the ones who keep moving forward in spite of it.

When a project goes sideways, you don’t quit. You evaluate. You pivot. You try again.

Why Most People Don’t Reach Their Potential

Because they give up too soon.
They hit one wall and assume the door is closed.
They get one “no” and assume the answer will always be no.
But success often comes right after the moment you wanted to walk away.

Keep Trying—Even When It’s Hard

If something matters to you—if it aligns with your purpose, your goals, your vision—don’t let a temporary setback define your future.
Keep trying.
Keep moving.
Keep believing.

Failure isn’t the opposite of success. It’s part of it.
The only way you truly fail is if you stop trying.

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